New Hoo Retailers!

We’ve added a few more locations to our growing line-up of Authorized Hoo Dealers.

To find the store nearest you – check out our Store Locator.

Square 2
4850 N Taylor St
Suite 2
Eloy, AZ 85131
(520) 466-9566

Abel’s Tackle Box
84000 Overseas Hwy
Islamorada, FL 33036

Port Sanibel Marina
14341 Port Comfort Rd
Fort Myers , FL 33908

27th Ave Shell
975 SW 27th Ave
Vero Beach, FL 32968

Hammond’s Fishing
4235 Browns Bridge Rd
Cumming, GA 30041
(720) 888-6898

YB Fitness
750 Morris Turnpike
Short Hills, NJ 07078

Sentimental Expressions Design
108 N Main Ave
Newton, NC 28658

True Play Adventures, LLC
1234 South 2nd
Abilene, TX 79602

3W Ranch Supply
896 West Hwy 84
Teague TX 75860

Castaway Sporting Goods
11600 Jefferson Davis Hwy
Chester, VA 23831

Surf and Turf Outdoor Sports
18501 Eltham Rd
West Point, VA 23181

Thanks for rockin’ the rag!

Game Day Sale!

UM Game Day Sale

Hurricanes and Knights fans listen up! We put both The U Hoo and The UCF Hoo on sale for this weekend – for $10 only!

University of Miami fans get your Hoo here: The U Hoo

University of Central Florida fans get your Hoo here: The UCF Hoo


Catch both teams on the field this Saturday:

UCONN @ UCF 3:30 pm EST on ESPU

UM @ FSU 8:45 pm EST on ABC



24 Hours to Get a FREE Hoo!

Free Hoo-rag with Shirt


We are just getting rolling with our Hoo-rag Micro Performance Shirts and so far our anglers are loving them. Featuring UPF protection of up to 50, these shirts are perfect for long days on the boat, paddle board or roaming your local waters looking for your favorite species. This product release was heavily influenced by customer feedback so we are very excited to get you guys rockin’ these rad new shirts!

Each order of a new micro performance shirt over the next 24 hours will automatically include a complimentary Hoo-rag! No need to include a promo code or add the rag to your cart. This promotion is good thru 9/30 at 2pm EST so act now!

Click here to check out all 8 designs or keep scrollin’ to them in all their glory!

Bass Performance Shirt

The Large Mouth Bass. A pig of a fish and more than willing to slurp a soft plastic on the bottom or smash your favorite plug on the surface at first light. It’s the most sought after fish on the planet and we prefer to yell “LUNKER” when we strike one over 8 pounds. We took the bass’ nickname and tricked out the words on our Lunker Performance Shirt to look just like that fat little fish you love to hammer!

Will include the Lunker Junkie Hoo-rag.

Mahi Performance Shirt

The Mahi. A fast growing, pelagic fish with an appetite for destruction. And let’s not forget it’s absolutely delicious! We took this saltwater beauty’s unforgettable shape and spelled it out with a typography that looks mean, lean and green on our new Mahi Performance Shirt.

Will include the Bull Hoo.

Redfish Performance Shirt

The Red Drum. We call them the “Men in Copper Jackets” but you can call them whatever you want. Red fishing is for anglers who love a visual experience while on the water. There is nothing better than watching a giant drum turn on and eat your offering and listening to the drag scream across inches of water on your favorite flat. We took this beauty’s name, played with the letters and came up with this rock ‘n’ roll inspired Red Drum Performance Shirt that will surely turn some heads!

Will include the Redfish Riot.

Tarpon Performance Shirt

Megalops. Easily the most pissed off fish on the planet. These silver fish carry attitudes bigger than their scales and are appropriately known as the ‘Silver King’. In our humble opinion, the tarpon is the most frustrating, rewarding and fist-pumping fish in the world. We took our favorite nickname and tried to make it as rad as humanly possible on the new Silver King Performance Shirt.

Will include the Tarpon Real Foto Hoo-rag.

Snook Performance Shirt

The Super Snook Performance Shirt features the an original artwork from Joe Seroviec. Everyone loves the tenacity, strength and aggressive nature of a linesider and this piece of awesome art is one of our favorites!

Will include the Gray Digital Camo Hoo-rag.

Hoo-rag Performance Shirt

The Schooled Performance Shirt is all about that bait. While throwing artificial bait is rewarding and fun, there is nothing like finding your favorite school of bait and seeking out the giants that lurk below.

Will include The Schooled Hoo.

Florida Flag Fishing Shirt

The Native Fly Performance Shirt features the Florida State flag with our own little twist for all you long rod enthusiasts that love to strike your favorite species on the fly.

Will include The Florida Flag Hoo-rag.

Each shirt provides a UPF rating of up to 50 and is printed in our production facility in Fort Pierce, Florida. These performance shirts are ready to keep you protected from the Sun’s harmful rays while you are out doing the things you love! And you’ll be covered in Hoo sun protection with your Free Hoo with any shirt purchase – valid thru 9/30 at 2pm EST.



Nautilus Fly Fishing Giveaway

Fly Fishing Giveaway

We have teamed up with Nautilus Fly Reels to bring you our most epic giveaway yet.

Up for grabs this time – one grand prize including:

*one of a kind custom blue Hoo-rag Nautilus NV-G 8/9 Fly Reel, a GoPro Hero and a ton of Hoo swag! This prize package is worth over $1000!

*10 runner-ups will win a Hoo of choice.

Want to enter? Head to Instagram:

  1. Follow @hoo_rag and @nautilusflyreels
  2. Repost this image with #FlyFishing and #RocktheRag

Winners will be announced 9/28. You can enter once a day. Please be aware that your profile must be public for us to see your entries! Eligible winners will be 13+ years of age, release Instagram of any responsibility and a resident of the United States or Canada due to international giveaway regulations.

This promotion is not sponsored, endorsed or administered by, or associated with, Instagram.

Fishing, Beer, Merica.


We know how we’re spending this 3 day weekend – and we brought some epic savings inspired by it. From $12 Hoo-rags and $5 bottle openers and one totally Merica package – scroll down to see the All American Savings.



This American-themed Grand Slam Hoo-rag features permit, tarpon and bonefish in a rad red, white and blue design and it’s on sale for only $12 this weekend. Rock this rag to show off your ‘Merica pride while attempting the slam.




The numero uno, best-selling Hoo of all time is on sale for only $12. Grab one for yourself, your bff and even your dog at this price.




These .50 caliber bullet bottle openers look so real we recommend leaving them at home when flying or heading to school! Add one for only $5 to your order and ensure you’re poppin’ bottles quicker than you can “Hoo-rag”.




All weekend long get this Labor Day Package- or as we like to call it ‘The LDP’- for only $37.50. Purchased separately these bad boys would cost you almost $52, but with the LDP you get all 3 for over 25% off. Show off your patriotism in the raddest way with this package.




The brand spankin’ new American Ink Hoo-rag is black and white with just the right dose of Freedom. Get it on sale for this weekend only for $12.




This limited time package deal includes the brand new Bait Baller Performance Shirt and matching Bait Baller Hoo-rag. This ball of bait swag is ready to keep you protected from the sun’s harmful rays while you are out doing the things you love.


Have a safe and happy Labor Day Weekend!

-The Hoo Crew

Customs Client Spotlight: Hike For K9 Heroes


Hike For K9 Heroes is a fundraiser for Warrior Dog Foundation taking place on September 8th. Abby, a 7 year old East German Czech shepherd, will be hiking across the White Mountains of New Hampshire. She and her family will hike various mountains and camp on their way to Mount Washington.

Warrior Dog Foundation is dedicated to serving the Special Operations community, families, and Special Operation Forces (SOF) working K-9 military dogs. The K-9s employed with these forces are the top of the line in the working-dog world. They are expected to work in the most difficult of environments and face conditions that most human beings can’t survive. This is the atmosphere in which these elite warriors operate. The K-9 units are vital in ensuring the success of every mission and operate in all conditions.

Mount Washington is notorious for it’s inclement weather, due to three weather fronts meeting. It is often hiked by mountaineers training for Mount Everest and it’s Abby’s main objective! During Abby’s hike, the Hike For K9 Heroes website will be updated daily with pictures and the progress they’re making, and will also feature Abby’s activity level. Check it out here!

Interested in creating custom Hoo-rags for your event or team? Contact us at 888-831-9344 or submit an inquiry here.


Customs Client Spotlight: Bike for Life

bike for life

Bike For Life was first started by Dave Mickley, who embarked on a 300 mile-bike trek to Washington D.C in 2009. Fast forward to 2015, the event has grown into a successful fundraising effort for the American Red Cross with 9 riders.

“First and foremost it’s about helping other people and about helping fulfill the mission of the American Red Cross, which is to help people in times of disaster, and that’s really the most important thing.” said Mickley.

What started as an idea for a bucket list, has since raised around $150,000 for the Red Cross in the last 7 years, with $35,000 so far this year alone. This year’s excursion began on August 3rd in West Newton, PA and ended in Washington D.C on the 7th. And each of the rider’s was rockin’ a custom Bike For Life Hoo!


Interested in creating custom Hoo-rags for your event or team? Contact us at 888-831-9344 or submit an inquiry here.

Inshore Insanity Instagram Giveaway

You won’t believe it … but we’re doing another huge giveaway on Instagram!! This time we’ve partnered up with Hooligan photographer @jason_arnold_underwater to bring you some inshore insanity.

One grand prize winner will receive a GoPro Hero camera, a Shimano Curado 201 Baitcast Reel, a pack of 150 yd. PowerPro Maxcuatro braided fishing line and 5 Hoo-rags!
10 runner-ups will each win a Hoo-rag of choice.

Want to enter?
1. Follow @hoo_rag and @jason_arnold_underwater on Instagram
2. Repost this image on your Instagram account
3. Caption it “Follow @hoo_rag @jason_arnold_underwater #Inshore”

Winners will be announced on Friday 8/14. You can enter once a day. Please be aware that your profile must be public for us to see your entries!

This promotion is not sponsored, endorsed or administered by, or associated with, Instagram. You must be 13+ years of age to enter, release Instagram of responsibility and be a legal resident of the United States or Canada.