It’s not just for rattlesnakes anymore.  Even the crabs have had enough and are standing up to say, “Don’t Tread on Me”!  Of course, that could be in reference to several things.  Either way, we agree with his message.  Move over snakes – it’s crabbing time. Up to 30 UPF sun protection rating. 100% moisture-wicking […]

Love fishing up near hidden lakes? Need to hike your way up a steep incline to get to that perfect rushing river for those salmon runs?  We hear you.  Our newest sun protective Hoo-rag features a tropical feeling woodland camo design.  It’s designed to protect you from sun and wind burn while you’re out doing […]

This fishing face mask features many of the same shifting colors our beloved waters contain.  While we realize you don’t need camo when fishing (the fish won’t know!), perhaps you just want to feel stealthy.  And we got your back. Wear this as a face mask, neck gaiter or even a beanie and make sure […]

It’s summer, sunny and warm.  The only thing blue about this situation is the water and the Hoo-rag around your neck.  This neck gaiter and face mask combo features calming blue fish scales in an overlayed pattern.  There is nothing hard about that.  Now go on, we know you want to.  Summer is calling! Up […]

You make that perfect double hauled cast, but the glaring sun is blinding you on the flats. Your guide tells you to “Strip, strip strip” and then – wham!!- your line goes tight, the reel screams and everything is right. Inspired by long days on the endless turquoise horizons of the flats, this Hoo-rag should […]

The Big Dipper, Little Dipper, Cassiopeia. Each of these are well-known constellations in the night sky and we’ve just added a few more. In this star-studded design, we’ve put some of our favorite fish in the heavens.  Is yours featured? Up to 30 UPF sun protection rating. 100% moisture-wicking polyester microfiber. Approx. 19” x 9.5”. […]

You trust it. It’s not just part of your boat, it’s part of your plan. The fish finder, sonar, depth reader…  Just like you trust that tool to guide you to the right fish, make sure you bring along a Hoo-rag.  This fishing face mask is not only reminiscent of a favorite tool, it will […]

Today’s your lucky day. You can feel it in your bones.  The weather is great, you have your gear, and you’re rockin’ your new fishing face mask.  Not just any bandana, this one features tons of redfish tails and their telltale spots.  Why wait? The weather won’t. Up to 30 UPF sun protection rating. 100% […]

It is ubiquitous. Everyone knows what you mean when you tell ’em to walk a plank.  The jokes on them. This time you’re serious. You’re rocking the new Plank Walker face mask from Hoo-rag It features a skull and cross design with super sharp swords and a mean looking fish. Don’t let mutiny abound – […]

Featuring silhouettes of palometa, and hibiscus flowers in striking teal colors, this fishing face mask sure has a tropical flare. It is perfect for fishing off of any hot and humid coastline.  Feed your thirst for adventure – get one today and head out for the closest coast! Up to 30 UPF sun protection rating. […]

Anchors aweigh! This new antique styled American flag features 13 stars surrounding an anchor. You can show off your pride in both our cultural AND naval history! We recommend you wear this as a neck gaiter, beanie or face palm. Up to 30 UPF sun protection rating. 100% moisture-wicking polyester microfiber. Approx. 19” x 9.5”. […]

Feeling saucy? Dangerous? Ever thought about mustard on your crab? Yeah, we haven’t either.  While it won’t pair well when eaten, these crabs look great in mustard yellow.  Can you find their secret?  We recommend wearing this product as a face mask, neck gaiter or pirate rag (aaaargh matey). Up to 30 UPF sun protection […]

These light blue crabs on a dark blue background are hiding a secret. Can you tell?  This rag is best worn when you’re feeling feisty (or when you’re in the mood for crab)!  Wear this as a face mask, neck gaiter or a pirate rag (aaargh matey). Up to 30 UPF sun protection rating. 100% […]

From within the sunlight zone something breaks forth.  For a moment all you see are wings and movement on the face of the water. And then it’s there. Gliding on the surface, light reflecting from its scales, a flying fish!  Important notes: While you might feel that you can fly when wearing this product, it […]

Nothing beats the feel of the rod tightening and the reel spinning. You got a bite – now it’s time to grit your teeth and bring it in. This design is a creative take on fish in general and can be worn whether you are freshwater, saltwater or fly fishing. Up to 30 UPF sun protection […]

Shimmering, tightening, loosening…and then, silence. While bait balls mean bigger fish are on the way, they have their own poetry of movement and beauty. We attempted to capture it on our face masks and we hope you like it as much as we do.  Once you are rockin’ one of these on your face, there […]

Sometimes you just want something subtle.  These ombre face masks step up to the plate and deliver a home run.  This design is available in five bright jewel tone colors that fade down into rich earth tones.  It’s like having two Hoo-rags in one!  (Coal, Gold, Copper, Chartreuse and Teal) Up to 30 UPF sun […]

You don’t even need to say it – we know you love fishing for bass.  So do we!  Now you can show off your passion for this highly popular catch without saying a word.  The bass images feature the greens and browns you know and love on a soft green background. Why wait? This could […]

You heard us right! We’ve added another Mystery Product. Not only can you get a Mystery Hoo-rag and a Mystery Half Hoo Headband, you can now chase the adventure and get a Mystery Solartek. Slightly discounted, randomly selected, non-refundable or exchangeable — Are you brave enough to test it out? Laboratory tested with a UPF […]

This spectacular Common Carp Real Foto Hoo-rag has become one of our new favorites at Hoo Headquarters. The detail that photographer Jay Fleming captured with this design and is phenomenal. Featuring UPF 30 rated fabric, this bandana is sure to be a hit!

Probably one of our most requested Hoo-rags and it is here and ready to get tight! Photgraphed by Jay Fleming, the detail on this new design is on point and ready to your next salty encounter with a beefy Striper. Wear it as a face mask, neck gaiter, and more. UPF 30 rated product!

The wait is over! It’s here, and ready for action. Featuring photography by Zachary Southgate, this Northern Pike Hoo is as aggressive looking as the primeval predator itself! We are stoked on this new design and can’t wait to see it being worn this year! Up to 30 UPF sun protection rating. 100% moisture-wicking polyester microfiber. […]

The dolphin, dorado, mahi-mahi… Whatever you call it, we call it a good day when we get one on our reel.  This bandana features the brilliant greens and blues of our favorite offshore fish brought to life by Florida photographer Stephen Dougherty. Pair it with our Dolphin Reel Photo Snapback hat for even more sun […]

Our swordfish reel photo bandana features high-resolution photography by Steve Dougherty and offers great sun and element protection year round.  Whether you’re offshore waiting for a catch, or out on a hike and just thinking about it, this facemask is a great addition to your everyday grab bag. Up to 30 UPF sun protection rating. […]

Featuring photography by angler and photographer Art Vancamp, this bandana showcases the scales and color of the king! The silver king that is. We love a good tarpon bite and a clean Hoo design. This face mask fits the bill!  If this isn’t enough – pair it with our Tarpon Reel Photo Snapback hat. Up […]

It’s here and ready for the flats, jetties and nearshore wrecks. Featuring high-resolution photography by Jason Arnold, this Hoo-rag is sure turning some heads. Wear it as a face mask, neck gaiter or beanie to protect yourself from the harshest elements while on the flats.  And if you’re looking for even more sun protection – […]

Did you know the largest red drum on record weighed just over 94 pounds? Our redfish reel photo bandana weighs in at just over an ounce but packs a big punch when it comes to sun protection. Snag yours today for those days when you’re out trying to break that record! This design was created with a […]

The Spotted Sea Trout Real Foot features actual, up-close fish skin photography by famed photographer Jason Arnold. Rock this rag on your inshore missions to snag the speckles. Up to 30 UPF sun protection rating. 100% moisture-wicking polyester microfiber. Approx. 20” x 9.5”. One size fits most. Machine wash cold. Line dry.