Red Bull Land Rush took place in April two days before the original Oklahoma Land Run was started with a cannon blast 124 years ago. Teams of three people took up the challenge to win a suite in Chicago for Lollapalooza 2013. Hoo-rag was there in spirit, and on top of sweaty hands or wrapped around busy wrists. We partnered with Red Bull, printing their custom designs on bandanas and neck gaiters.
This Red Bull event was based on the OG Land Run which saw 50,000 Americans race to claim free land. 2 million acres were up for grabs and all you had to do was get there first. And avoid getting backstabbed by Wild West bandits with no money, no morals, and just a few scruples. Pretty dangerous race and had Red Bull been in charge back then, there would have been less chaos.
But believe it or not, there were some people in 1889 who did enter the event for fun. If they staked a claim to a lot up to 160 acres, that would be a bonus! I guess they didn’t dread working the land with nothing but a mule, a rusty plow, and some kids not distracted by TikTok back then.
